Marketing has become increasingly good at launching things.
New campaigns.
New channels.
New creative.
New offers.
There is always something to launch.
And that creates a subtle problem.
When marketing is organised around campaigns, success becomes associated with what happens next.
The next launch.
...One of the most common reasons marketing teams feel overwhelmed isn't a lack of resources.
It's that they try to manage every piece of work at the same speed.
A brand repositioning.
A LinkedIn post.
A website redesign.
A Google Ads campaign.
A pricing review.
They all end up competing for the same attentio...
Many companies think of marketing strategy as a document.
Something created during an annual planning session.
Presented in a slide deck.
Approved by leadership.
And then gradually forgotten as daily operations take over.
But strategy doesn't work like that.
A marketing strategy isn't a document.
It's a li...
One of the hardest questions in business has no obvious answer:
"How much marketing do we actually need?"
Too little marketing limits growth.
Too much marketing wastes resources.
And even good marketing can become ineffective if the timing is wrong.
Most companies think about marketing as a vol...
Most companies think of marketing as something you turn on.
A campaign launches. Spend increases. Traffic goes up. Leads come in.
And when advertising stops, everything goes quiet again.
That’s not marketing working.
That’s marketing renting attention.
Marketing that truly works behaves differently:
...
(16)
(2)
(1)
(1)
(3)
(6)
(3)
(1)
(1)
(0)
(1)
(1)
(1)
(1)
(1)
Copyright © 2025 InGrowth | All Rights Reserved
