Marketing has become increasingly good at launching things.
New campaigns.
New channels.
New creative.
New offers.
There is always something to launch.
And that creates a subtle problem.
When marketing is organised around campaigns, success becomes associated with what happens next.
The next launch.
...Marketing discussions often create a false choice.
Brand or performance.
Long-term or short-term.
Awareness or conversion.
These debates usually assume that companies must choose one side.
But reality is more nuanced.
Most businesses don't suffer because they choose performance over brand.
Or becaus...
For years, marketing has been treated as a function of campaigns.
Campaigns have start dates.
Campaigns have launch moments.
Campaigns have end dates.
They appear, create noise, generate results and then disappear.
But the environment where companies operate has changed.
And quietly, marketing has b...
(16)
(2)
(1)
(1)
(3)
(6)
(3)
(1)
(1)
(0)
(1)
(1)
(1)
(1)
(1)
Copyright © 2025 InGrowth | All Rights Reserved
