One of the most common reasons marketing teams feel overwhelmed isn't a lack of resources.
It's that they try to manage every piece of work at the same speed.
A brand repositioning.
A LinkedIn post.
A website redesign.
A Google Ads campaign.
A pricing review.
They all end up competing for the same attentio...
Marketing has become increasingly good at launching things.
New campaigns.
New channels.
New creative.
New offers.
There is always something to launch.
And that creates a subtle problem.
When marketing is organised around campaigns, success becomes associated with what happens next.
The next launch.
...Many companies think of marketing strategy as a document.
Something created during an annual planning session.
Presented in a slide deck.
Approved by leadership.
And then gradually forgotten as daily operations take over.
But strategy doesn't work like that.
A marketing strategy isn't a document.
It's a li...
One of the most common mistakes in marketing is treating channels as opportunities instead of decisions.
A new platform appears.
A competitor launches a podcast.
A case study about LinkedIn goes viral.
Suddenly, every channel feels necessary.
The result is predictable:
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